Comments on: Diamonds: African Peasants to Christmas Presents http://onemansblog.com/2006/12/14/diamonds-african-peasants-to-christmas-presents/ Specialization is for Insects. Fri, 19 Mar 2010 01:49:04 -0500 http://wordpress.org/?v=abc hourly 1 By: Terry http://onemansblog.com/2006/12/14/diamonds-african-peasants-to-christmas-presents/comment-page-1/#comment-154 Terry Thu, 14 Dec 2006 16:22:38 +0000 http://onemansblog.com/2006/12/14/diamonds-african-peasants-to-christmas-presents/#comment-154 Here is a long article that was a real eye opener. Not from the standpoint of the working conditions or detailing conflict diamonds but on how the idea of the diamond being rare and valueable is a result of marketing manipulation that started around 1940. It is an impressive case study on how DeBeers took control of a market and worked for generations to develop a mind set in America to be what it is today. http://www.theatlantic.com/doc/198202/diamond Here is a long article that was a real eye opener. Not from the standpoint of the working conditions or detailing conflict diamonds but on how the idea of the diamond being rare and valueable is a result of marketing manipulation that started around 1940. It is an impressive case study on how DeBeers took control of a market and worked for generations to develop a mind set in America to be what it is today.

http://www.theatlantic.com/doc/198202/diamond

]]>