This is a video of the one hour long lecture given by Matt Cutts at the WordCamp 2007 conference in San Francisco, CA two weeks ago on the topic of Whitehat SEO tips for Bloggers.
For those not familiar, SEO stands for Search Engine Optimization and this lecture is all about ways to make your Web site rank higher in Google and the other search engines. I’ve also written an article on this topic called Improving Search Engine Rankings over at HTMLHelp.com.
Matt’s presentation is available here, and when I get a chance I’ll try to go back and plug them into the video in the appropriate spots. In the meantime I did manage to get most, if not all, of them on film although they might be a little difficult to read – especially in the low quality versions required by the video hosting sites.
This video is currently available on Viddler, Revver (Part 1, Part 2) and Blip.TV. They each offer it in different download formats in case you want to take it with you. The highest quality versions are on Revver and Blip.TV.
Also, please feel free to grab the code and embed any of the WordCamp videos in your own sites. We filmed these lectures so that the millions of WordPress users who were NOT able to attend WordCamp would be able to hear the messages.
Matt Cutts on Whitehat SEO tips for Bloggers
The following video is embedded via Viddler, so it is possible to leave comments within the video. Just click on the icon that looks like a text balloon on the bottom right to insert your own thoughts.
Finally, there are about 30 WordCamp videos here now from the last three WordCamp’s I attended, so there is an amazing amount of information if you are just learning WordPress. Specifically there are videos from 2007, and from 2008.
Thanks for sharing John, I saw the video by you was mentioned on Matt Cutt’s blog as well :)
Kim:)
Yes, this video is really making the rounds. I think it’s been watched over 50,000 times now on the various video sharing sites. It’s really getting some publicity.
This of course is thanks to the fame of Matt Cutts, and not to my excellent videography skills. ;-)
John
Takeaways for me:
Already knew this but I think it’s a good reminder (which Matt gives early on and again at the end) to shuffle various keywords into posts. It’s easy to get lazy and not do this, but with experience it’s also not to hard TOO do this.
Somehow I never used Ultimate Tag Warrior or SEO Title Tags, even though I’ve been annoyed about how Google displays post search results on the web. I downloaded and uploaded these in the background while watching this and can’t wait to see Google reindex my posts without the Web Urbanist >> in front of them.
Finally, it is my firm believe – partially confirmed by Cutts – that the most important part of a post is the title for Google indexing. I like to use titles like … This Amazing Thing: 8 Reasons to Learn More About It – in order to get maximum mileage out of the keywords and to have it turn up on relevant searches. However, with Title Tags this might not be necesssary!
Hi,
This is very-very cool information.
Thanks for writing about this.
Keep good post always.
Cheers
I don’t have time to watch the video right now but I believe it has some good points. It goes straight to my bookmarks.
When it comes to Matt Cutts I’m always afraid how much truth is he telling. Maybe it is just me but I don’t like the guy :)
S.
Sasha,
I can’t tell by the smiley face if you meant that, or are buds with Matt and are yanking our chain.
When I have talked to Matt one on one, he actually comes across as an honest sincere guy who really cares about what he is doing.
He has been with Google for a long time, and with stock incentives can you even imagine how much money he must have? So I don’t think he does what he does anymore because of any need to trick us. I think he honestly is trying to make information more widely available and make the world a better place. I am sure he is not doing it for the money at this point.
Call me a Cuttlet, but he has helped me out a ton, his information has proven to me at least to be spot on, so I have quite a bit of appreciation for him.
dk
I’ll have to agree with David here. I’ve met / communicated numerous times with Matt, and I do believe he is quite genuine.
I do understand the skepticism, because it’s not healthy to blindly trust what the representative of any company publicly espouses on it’s own. But in Matt’s case all I’ve ever heard him say is “this is the way we do things around here”. I have never heard him say that the way Google does it is perfect, or the only way.
Now, if you get the feeling that he is holding back information – well, he is! You have to expect that. But he shares more information than anyone at any other public company I’ve ever known.
John
It seems he is a great guy, and I did like this hour watching him. It is very obvious that he enjoys what he is doing
Rhoody
I read Matt’s blog as well, it is a really good source of information for webmasters. I particularlry like it when he goes in to specific cases from his readers and tells them what they need to fix.
Kim:)
Cool. I too like Matt’s tips, so I’ll be watching the videos now :)