Every once in a while you come across a product whose packaging is so unique and compelling that you absolutely must try it out. Well, when I came across a box of Everybody’s Nuts pistachios at the local grocery store I knew I had to put them in my belly!
You know, pistachios are not exactly the kind of product people normally get emotional about, and that is what makes this story so compelling. Here you’ve got an abnormally boring food, yet someone has gone and made it deliciously desirable.
It definitely demonstrates how big of a role that creativity can play when it comes to selling your goods and services… or yourself!
The first thing to catch your eye is the unique packaging. Most pistachios come in clear bags, but these are in white boxes with a tapered top. They include eye-catching graphics, and have an awesome little pistachio mascot on them!
When you turn them over to look at the back of the box, they have a bunch of different stories printed on them. That’s right, what I’m telling you is that most of the time if you turn two boxes over they will have completely different labels, each with a clever or cute story. The packaging therefore reinforces the uniqueness of the product. (Make sure and click the following image so you can read the backs.)
Then, when you finally open them up you still end up with another little packaging surprise. A cute little cracker-jax style message inside.
All in all, I wish more companies would learn to make their products with the same level of quality, and the same level of packaging enthusiasm. In the meantime if you have access to Everybody’s Nuts I highly recommend you stop and pick some up. They are delicious!
By the way, Everybody’s Nuts is giving away a trip to Hawaii and the contest ends on September 30th, so head over and enter. No purchase necessary! Hmmm…. maybe I shouldn’t have told you that because it lowers my own odds of winning.
Oh, and if you work at Everyone’s Nuts, feel free to send me a case or two of your nuts after you figure out where all of the traffic to your site is coming from. :-)