This Sony Bravia TV ad is truly amazing. Especially when you consider what it took to pull it off:
- 2.5 tonnes of plasticine on set
- 40 animators
- 3 weeks
- 189 2ft bunnies
- 150 1ft cubes
- 10ft x 20ft purple wave
- 30ft giant rabbit.
- 6 cameras.
The Commercial
The Making Of…
Apparently it took 40 animators working through 4 hours to generate just 4 seconds of footage. Having 40 animators working on the same scene had never been attempted before. All in all, the 60 second spot was constructed of approximately 100,000 stills.
{ 12 comments… read them below or add one }
…and they didn’t save the commercial for the Super Bowl???
Wow – that’s a trip!!
And how funny that your post about a TV commercial – has new pretty blue borders on your YouTube vids, making them look like TV’s!!
Hey John, looks like the first video doesn’t exist anymore?
You like that? I just discovered that you can do this with YouTube and started putting the borders. I kind of like it. :-)
John
MG,
Sometimes YouTube is a bit flaky. This seems to be a recent phenomenon only related to YouTube. The video is still there, but I’ve noticed that you just have to try again later on a few of them.
John
Yep – works now!
Did you hear about how this idea has been challenged as being stolen from Duo Kozyndan. Check out a full-size picture of something that was sent to Sony: http://www.kozyndan.com/assets/Usa_chan.jpg. Search for it online and you’re sure to find posts about the topic.
That seems a bit iffy to me…I mean obviously I can see their point, but colorful bunnies in a city isn’t exactly the most novel or unique idea.
I do like it quite a lot, actually I think it is nice that they don’t smash the viewer each second around the nose. Is that a sonyeurope or sony-international clip ?
Rhoody
a bit laggy, but it might be my end
either way, that was pretty neat :)
That is a lot of bunnies, I like the playboy bunnies better though :)
Kim:)
I like this one but still like the first bravia commercial I saw much more (bouncy balls). They had a second that involved buildings and paint that was pretty cool as well. It’s even more amazing when you watch the making of videos and realize it’s all practical effects and not just some computer generated imagery. Sadly I have never seen any of them on tv and only online lol
I can’t find any links for hi-res versions but watch the hi-res versions if you can find them.
http://www.metacafe.com/tags/sony_bravia/ = bouncy ball commercial
http://www.metacafe.com/watch/269863/sony_bravia_new_ad/ = paint + buildings commercial
these versions are ok to get the idea but no where near as cool as the hi-res which really brings out the obvious colors.