- A single, white, 20-something male
- A bleeding edge, geeky, early adopter
- A college student with plenty of time on their hands
But if you tend to agree, you’d be wrong…. According to Gary Drenik, President of BIGresearch:
Ã¢â‚¬Å“Bloggers are a diverse group and not who you would expect.Ã¢â‚¬Â
In a study of 15,727 participants conducted by BIGresearch and released on February 12, 2008, 26% of the online polulation blog “occasionally” or “regularly”, and their demographics are as follows:
- 53.7% are male.
- Nearly half (44.7%) are married.
- One in 10 (10.4%) are students.
- 28.4% hold a professional or managerial position.
Believe it or not, minorities are adopting blogging at a higher rate, relative to their percentage of the population, than Whites:
- 69.7% are White (vs. 76.1% of the population).
- 20% are Hispanic (vs. 14.8% of the population).
- 12.2% are Black (vs. 11.4% of the population).
- 3.7% are Asian (vs. 2.0% of the population).
Of all registered voters, 24.6% say they regularly or occasionally blog. Among bloggers, Republicans are a huge minority:
- 37.6% are Libertarians.
- 26.9% are Democrats.
- 25.7% are Independents.
- 22.9% are Republicans.
The complete survey details are available from BIGresearch.