If you were to generalize and describe who you believe to be the average Blogger, what would they look like? I asked a few folks and the concensus seemed to be:
- A single, white, 20-something male
- A bleeding edge, geeky, early adopter
- A college student with plenty of time on their hands
But if you tend to agree, you’d be wrong…. According to Gary Drenik, President of BIGresearch:
“Bloggers are a diverse group and not who you would expect.â€
Demographics
In a study of 15,727 participants conducted by BIGresearch and released on February 12, 2008, 26% of the online polulation blog “occasionally” or “regularly”, and their demographics are as follows:
- 53.7% are male.
- Nearly half (44.7%) are married.
- One in 10 (10.4%) are students.
- 28.4% hold a professional or managerial position.
Ethnicity
Believe it or not, minorities are adopting blogging at a higher rate, relative to their percentage of the population, than Whites:
- 69.7% are White (vs. 76.1% of the population).
- 20% are Hispanic (vs. 14.8% of the population).
- 12.2% are Black (vs. 11.4% of the population).
- 3.7% are Asian (vs. 2.0% of the population).
Political Affiliation
Of all registered voters, 24.6% say they regularly or occasionally blog. Among bloggers, Republicans are a huge minority:
- 37.6% are Libertarians.
- 26.9% are Democrats.
- 25.7% are Independents.
- 22.9% are Republicans.
The complete survey details are available from BIGresearch.
{ 11 comments… read them below or add one }
Very true. Bloggers are a diverse group. lam a Male, 51 and learned to blog from my son. Nice post with lot of data. Thanks.
Wow, those percentages are all pretty equal, that’s pretty cool. It still strikes me how real things like blog businesses are. Seems like a game until the check cashes lol
It’s cool to see that there are lots of different people who are embracing the ability to have their own voice. I think that’s the best thing about having a blog…it’s YOUR blog and you get to do anything that you want with it! And I guess people are finding that out for themselves.
That’s pretty interesting stuff. I think bloggers vary like any other webmaster. You’ve got the trendy, youngsters who post ten times a day and the older farts who can’t seem to remember to update their darn page, LOL .. in any event, blogs come in all flavors and styles. Just look at this one ;)
Nice info.But sorry to see such a low number of Asians in it.
I am surprised to see the genders being almost tied, I thought there would be a lot more guys than girls…
Kim:)
Saim,
as I know many “white” bloggers who are living in Asia since many years, “we” will adjust this statistic a bit… hehe
Anyway, John, Thank you for posting the stats
cheers
Rhoody
Bloggers come from all regions from all around the world. I know bloggers of all nations.
46.3% of bloggers are non-male? Blimey, my wife can’t even operate a VHS recorder yet !
so male, liberal, white, proffesionals who are married? what can we draw from that?
I’ve always been sort of surprised at how female bloggers are out there running high-traffic blogs. I was one of the people who always assumed bloggers were young, white, male college students. That is, until I began blogging as did most of my friends.