Not a Blogger!If you were to generalize and describe who you believe to be the average Blogger, what would they look like? I asked a few folks and the concensus seemed to be:

  • A single, white, 20-something male
  • A bleeding edge, geeky, early adopter
  • A college student with plenty of time on their hands

But if you tend to agree, you’d be wrong…. According to Gary Drenik, President of BIGresearch:

“Bloggers are a diverse group and not who you would expect.”

Demographics

In a study of 15,727 participants conducted by BIGresearch and released on February 12, 2008, 26% of the online polulation blog “occasionally” or “regularly”, and their demographics are as follows:

  • 53.7% are male.
  • Nearly half (44.7%) are married.
  • One in 10 (10.4%) are students.
  • 28.4% hold a professional or managerial position.

Ethnicity

Believe it or not, minorities are adopting blogging at a higher rate, relative to their percentage of the population, than Whites:

  • 69.7% are White (vs. 76.1% of the population).
  • 20% are Hispanic (vs. 14.8% of the population).
  • 12.2% are Black (vs. 11.4% of the population).
  • 3.7% are Asian (vs. 2.0% of the population).

Political Affiliation

Of all registered voters, 24.6% say they regularly or occasionally blog. Among bloggers, Republicans are a huge minority:

  • 37.6% are Libertarians.
  • 26.9% are Democrats.
  • 25.7% are Independents.
  • 22.9% are Republicans.

The complete survey details are available from BIGresearch.

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