This is without a doubt one of the best presentations I’ve ever seen. It just so happens that it is about brand building. I highly recommend you check it out if you work. It really doesn’t matter what your role is, every job in a company contributes to the brand, so this can only help.
Oh, and by the way. Pay attention to the fact that you don’t need a narrator to go through this presentation. You can just click and read. This works very well for a presentation that you intend to distribute to people.
If you intend to deliver a presentation in person you can make it just as simple as this, but trim it down to 1/4 the number of slide by taking out the ones with hardly anything on them and actually speaking that part.
Yeah, I think this presentation delivered in person would be quite deadly.
I like the 30-20-10 rule.
I think this should be in the front of just about every business book ever made. For the small startup this is almost as important as funding.
The trick is to build a logo that becomes an icon. Skill and luck are required.