Esquire Magazine October 2008 Features World’s First E-Ink Cover!

by John P.

Esquire Magazine E-Ink CoverThis is seriously cool. While traveling yesterday I happened to pick up a copy of the October 2008 edition of Esquire Magazine. It features the world’s first E-Ink cover. You can’t miss it because the text is scrolling across it and it is just generally bad ass!

Since a photo ain’t gonna do you any good, I took a video of it to share with everyone. I highly recommend you go get one NOW if you’re interested because these things are not going to last.


{ 8 comments… read them below or add one }

1 Glen September 19, 2008 at 9:57 am

Holly S**t!!!! I’ve gotta get me one of those! I’m guessing it has an internal battery but can you turn it on and off? I wouldn’t want it to die after so long…or can you replace the battery?

Gimmie, Gimmie, Gimmie!!!!

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2 Lisa Marie Mary September 21, 2008 at 10:01 pm

That’s totally awesome! They had to transport it in refrigerated trucks! Very cool – wonder if my itty bitty town has some copies? LOL

How much did it cost? Was it more than the normal issue price?

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3 John P. September 22, 2008 at 1:16 am

$5.99. It looks to me like the price was subsidized by Ford with their e-Ink ad on the interior of the cover. Which I’m guessing is also a first.

John

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4 Lisa Marie Mary September 22, 2008 at 10:34 am

Wow – that’s a trip! I figured it’d be more than that, for sure! I’ve gotta go get one – if ‘Hillbillyville’ will cooperate! Ha! I may have to get it on Amazon or something… LOL

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5 Lindsay Gorrie September 22, 2008 at 4:55 pm

Impressive, but still limited. The next step, where the information displayed is dynamic, will be more interesting. Think a front cover contents display that shows headlines and teaser text with a picture for each subject in the issue.

I am shuddering at the dismal realisation that the first use will be advertising. As if flashy (and flashing) web page banners aren’t bad enough…

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6 TheDane September 24, 2008 at 9:55 am

That is so cool, I want one :)

How long will it last?

Kim:)

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7 TheDane September 24, 2008 at 9:56 am

They needed somebody to pay for it… cool nonetheless :)

Kim:)

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8 Saim Baig September 29, 2008 at 9:09 am

This is something i want to have.6 $ is quite low for the first e-ink paper.Nice

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