Listen up folks, cause I’m only going to say this one time. If you are choosing your site’s theme based on how many ads you can shove in your visitor’s face, or if people come to your site and have to scroll down the page before they see anything other than Google Ads, then your site sucks. And you do too.
Someone stopped by my site and left a comment on the blog with a link to the site in this image. I marked it as spam as soon as I verified the site was MFA. I’ll continue marking MFA sites as spam until the day I die, and I hope that all of my fellow webmasters admin their comments and do likewise.
Every time someone builds a site strictly for the sake of putting Google ads on it, it makes us all collectively dumber. It actually sucks the intelligence right out of the Web. Yet Google continues to reward these “Web authors” by allowing anyone to place AdWords on their site with no quality control whatsoever.
To make matters worse, Google is actually incented to send traffic to these spammers because their ads are on the pages. It results in a mad clicking frenzy from certain visitors who are just trying to follow Google’s recommendation when they get to a site. Then they click on ads to get to other sites, and it can become a nightmare.
Bottom line: Google is wrong to allow the unfettered perpetuation of MFA sites. And if you are building them, you are wrong too. Why don’t you spend some time actually adding value to the Web by writing about something someone wants to read? Yeah, it takes a little more work, and a little more time to get ramped up. But in the end you will have built something that adds value to the world and it will ultimately generate far more income.