Comments on: The Real ROI of Online Social Media http://onemansblog.com/2008/11/05/the-real-roi-of-online-social-media/ Specialization is for Insects. Sat, 21 Nov 2009 18:09:32 -0600 http://wordpress.org/?v=abc hourly 1 By: Jason Falls http://onemansblog.com/2008/11/05/the-real-roi-of-online-social-media/#comment-43988 Jason Falls Wed, 05 Nov 2008 16:24:28 +0000 http://onemansblog.com/?p=3686#comment-43988 Outstanding points, all. Thanks for continuing the discussion and offering the feedback on my thoughts and others. I think the key point lost in what I said is that the ROI I find difficult to prove is monetary. I can sell the soft returns (branding, messaging, reach, engagement, loyalty, etc.) and certain numbers can be wrapped around those benefits. But when a C-level manager with much less understanding or concern for the soft returns says, "Yeah, but how much money did I make from this investment?" I think we in the social media space A) Can't definitively answer the question accurately and B) Need to work harder to find ways to do so. Appreciate the points, push back and continued discussion. Outstanding points, all. Thanks for continuing the discussion and offering the feedback on my thoughts and others. I think the key point lost in what I said is that the ROI I find difficult to prove is monetary. I can sell the soft returns (branding, messaging, reach, engagement, loyalty, etc.) and certain numbers can be wrapped around those benefits. But when a C-level manager with much less understanding or concern for the soft returns says, “Yeah, but how much money did I make from this investment?” I think we in the social media space A) Can’t definitively answer the question accurately and B) Need to work harder to find ways to do so.

Appreciate the points, push back and continued discussion.

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