WordCamp San Francisco 2009: Matt Cutts’ Lecture – Straight From Google, What You Need To Know

Matt Cutts
John P.

Matt CuttsMatt Cutt’s previous lecture on whitehat SEO techniques for bloggers has been very popular since I posted it, so now I’m happy to present an updated video from WordCamp San Fran in which Matt brings us “Straight From Google, What You Need To Know”.

In this lecture Matt addresses questions about Google PageRank, backlinks, SEO, keywords, niches, URL structures, Titles, post frequency, and Katamari philosophy (you’re going to have to watch it to see what that means).

Once again, the WordCamp San Francisco 2009 videos were filmed and edited by myself and Dave Curlee.


  1. says

    It’s not a big secret that properly optimized for Search Engines blog and individual blog posts will lead to generating gobs of free traffic via achieving a better positioning in Search Engine Results. There are so many products and guides on the topic of SEO that the term itself has become overused and what is even more upsetting misrepresented.

    Search Engine Optimization for Google is really not that hard but when people try to game the system and then share their results, so called “black hat” seo they create more confusion then needs to be. As search engines, including Google move more and more toward semantic search results – “white hat seo” will always take precedence and win.

  2. Yan says

    No wonder he is often referred to as the Google boy. Thanks for sharing it, John. It clears up quite a bit about backlinks thingy.

  3. says

    Great video, thank you for going to all the trouble of filming, producing and editing this. It is of great benefit to creatures like me who inhabit the nether regions of our planet, down here in South Africa, and will probably never (having said that – never say never!) get the opportunity to attend a US event with el-primo speakers like Mr Cutts on the menu.

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