Ok, I’ve got to give it up to Wasp Barcode Technologies for their new social media campaign launch. Here is an example of a big company actually embracing online marketing and social media channels. Not only that, but they are trying to tailor their message to an audience that is intollerant of corporate propaganda (namely YOU and ME) – and doing a great job at it!
Case in point, check out this deleted scene from Wasp’s video before we even get to the end product!
Yes! You saw that correctly! Some crazy ass biker dude got Tasered! And it was everything I hoped it would be… and then some! ;-) Wanna know why? Look REALLY closely at this next screen capture from the video! You might have to click to zoom in to the larger versions. Go ahead, I’ll wait…
Did you see it? Take a look at where the wires for the taser are hooked up! They crotched him! YIKES!!! It’s not bad enough to get tasered – this guy got tasered in the crotch! I’m pretty sure that is the last time he pulls a knife on a woman with a taser!
Anyway, I think the boys and girls at Wasp decided that the taser scene might be a little much for the corporate video, so wisely left it out. Nonetheless, here is what they ended up with.
Lets examine some things they did VERY right with this corporate video:
- The video is about a Wasp customer, and shows how they help this client. It’s not some boring old marketing person standing on screen giving us death by PowerPoint.
- The production quality is extremely high! This kind of video costs a fortune to make. It’s likely done by the same sort of studio that films TV shows or movies. Wasp was obviously planning for success with this video.
- They made the video content available in full HD quality 1080p. So I can watch it like it is a TV show by choosing the HD size and maximizing it to full screen.
The video starts out with so much action (namely some cops tackling some criminal and wrestling him to the ground) that I’m glued to the video wanting to see what comes next! And once they have my attention, they slip in a little discussion from the company founder who is telling me about how Wasp helps them stay organized.
By the time its over, I’m like… “Ok, I’m ready to see someone else get their ass kicked!” Which basically means that I’m asking for the “commercial” to continue. And that’s not something I ever do. Unless it’s a beer commercial full of hot chicks in bikinis. But I digress…
Now, Wasp is a company that makes barcode scanners and asset tracking software for inventory tracking. You might not have known that before, but you do NOW! So, social media is obviously doing the job. Cause I bet the next time you need, or hear about someone who needs, a barcode scanner – you’re gonna remember the guy who got tasered in the crotch and run out and get you a WASP!
What do ya think?
PS – Seriously! The guy got tasered in the groinal area. hahaha I’m going to be laughing at that for a long time.