Are you the owner or editor of a blog? Do you constantly have to publish content? Then you know that it is far from easy, and extremely time consuming. Hours are spent a day dealing with all of the different elements of publication, from reading over content to coming up with or authorizing pitches. That doesn’t even include the content writing itself.
You need all the help you can get to get the job done, especially in a timely manner. But there are a lot of them out there, especially if you are working on WordPress. Here are five you should get immediately to make your job so much easier.
You have probably used Feedly in the past as a personal online content aggregator. But they have tools for publishers who want to optimize and monetize their posts, as well as increase their visibility and traffic. Improves subscriber numbers, features, hashtags and more are offered on request.
It is an affordable option for what would be a much more costly service elsewhere, using a popular program.
2. SEO By Yoast
SEO is one the most stressful and tedious acts you can take part in as a publisher. But it is a necessary one, despite the way search engines have changed over the last year in particular. Don’t stress about Panda and Penguin.
Don’t struggle with keywords. Just get this up to date plugin by SEO expert Yoast, and let it help you optimize your content in an effective way. This is especially good for new writers who aren’t so experienced with SEO. Everything is broken down so it can be filled in like a form. Just show them what goes where, and they will be able to handle the SEO in their own posts. Freeing you up for other things.
Analytics programs are a dime a dozen, and a lot of them are great. But what about the data related to your competitors? This is a useful program that works by analyzing the content of other people and letting you know what their most shared, read and popular content has been.
It is also free, which gives it a major hand up above others that are in the same business. You don’t have to keep making Google Alerts for updates from that other site. Just schedule a monitoring order here and let it do the rest for you. Social Crawlytics has more than 10 million users, many of them major brands like eBay and Adobe.
Other good options for social media analysis are:
4. Site Geek
Are you happy with your web hosting? In most cases, the answer will be No. Yes, your online content deserves the best web server (for your money, obviously)
SiteGeek.com is the best platform for choosing the relaiable and affordable (yes, both) hosting package. I just love their reviews and hosting comparison features. And everything is so clean and visual! Just check their Arvixe page, for example:
Every publisher needs an editorial calendar. But having an easily navigated, intuitive one is much better than a Google Drive spreadsheet. See all of your posts spread out, then drag and drop them to control your content. It is simple, looks better than other programs, and makes it so much easier to keep track of what needs to be written and published when. Plus, others can see it through your dashboard.
So your staff will always be up to date and aware of what needs to be done. Without having to go to another site, adding in an unnecessary step that can confuse matters. Here are community building plugin for WordPress which can also help manage the community of your blog contributors.
Being a publisher is hard. But with the right tools, you can simplify the process and free up some much needed free time. What tools do you use? Let us know in the comments.