Specialization is for Insects.
Ok, I’ve got to give it up to Wasp Barcode Technologies for their new social media campaign launch. Here is an example of a big company actually embracing online marketing and social media channels. Not only that, but they are trying to tailor their message to an audience that is intollerant of corporate propaganda (namely YOU and ME) – and doing a great job at it!
Case in point, check out this deleted scene from Wasp’s video before we even get to the end product!
As a follow up to my post from a few days ago about 7 Skills of Change Masters, this article is going to focus on a context for change management – again as laid out by Dr. Rosabeth Moss Kanter, a recognized expert in the field of change management and Professor at Harvard Business School.
In her book e-Volve
In other words, once any change process is coming to completion, another change process should be beginning anew.
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Folks, I’ve attended a few courses at Harvard Business School. I don’t say that to brag, just to provide a little legitimacy to the following managerial theory I’m about to dish out which came directly from Professor Rosabeth Moss Kanter, a recognized expert in the field of change management.
In her book e-Volve
And who needs that? We all do! In just about any business environment the only thing you can really count on is that everything will change. So, it’s best to be prepared for it and if you follow this list – you will be.
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Believe me – leaders are made, not born. And this is good news for anyone that truly wants to improve their leadership skills.
If you want to step up to the plate and help shape the future at work, in an organization, as a teacher or anywhere else, you need to master the 10 traits I’ve listed right here. I should state that this is not some list I’ve regurgitated from elsewhere. This is my own personal list that I’ve lived by my entire career.
Do they work? Well, given the fact that I’d attribute all of my past successes to the teams I’ve led, I’d say so. But perhaps if we’re lucky a few of my old employees will stop by and let us know.
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Years ago while attending the University of Texas at Dallas I took a government class with Dr. Judy Bundy (though I don’t think she’s at UTD anymore). Anyway, she related this story on the chalkboard to the class one day and it stuck in my head as one of the most brilliant analogies I’ve ever heard.
Here is Dr. Bundy’s story:
There was a man sitting beside a pickup truck on the side of the road not far from the ocean. The back of the truck was overflowing with fish and about 50 yards before the truck he had posted a sign which read, “FRESH FISH SOLD HERE”.
Every once in a while you come across a product whose packaging is so unique and compelling that you absolutely must try it out. Well, when I came across a box of Everybody’s Nuts pistachios at the local grocery store I knew I had to put them in my belly!
You know, pistachios are not exactly the kind of product people normally get emotional about, and that is what makes this story so compelling. Here you’ve got an abnormally boring food, yet someone has gone and made it deliciously desirable.
It definitely demonstrates how big of a role that creativity can play when it comes to selling your goods and services… or yourself!
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The following article, by Vickie Elmer, appeared in the Washington Post, Friday, December 8, 2006. It is in reference to this survey from Industrial Performance Group.
The Harder Sell
The sell, sell, sell strategy for sales staff may now be sell, fill out paperwork, look up some details, go to a meeting, sell.Salespeople, on average, spend only 38 percent of their time pushing products or services, and even peak performers figure they are selling during just 58 percent of their work hours, a new survey of 1,502 salespeople shows.
