From the category archives:

Sales Management


Wasp Barcode’s New Corporate Video: It’s Ass-Kicking Awesome!

by John P.

Ok, I’ve got to give it up to Wasp Barcode Technologies for their new social media campaign launch. Here is an example of a big company actually embracing online marketing and social media channels. Not only that, but they are trying to tailor their message to an audience that is intollerant of corporate propaganda (namely YOU and ME) – and doing a great job at it!

Case in point, check out this deleted scene from Wasp’s video before we even get to the end product!


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The Change Wheel

December 9, 2007
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As a follow up to my post from a few days ago about 7 Skills of Change Masters, this article is going to focus on a context for change management – again as laid out by Dr. Rosabeth Moss Kanter, a recognized expert in the field of change management and Professor at Harvard Business School. [...]

7 Skills of Change Masters

December 2, 2007
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Folks, I’ve attended a few courses at Harvard Business School. I don’t say that to brag, just to provide a little legitimacy to the following managerial theory I’m about to dish out which came directly from Professor Rosabeth Moss Kanter, a recognized expert in the field of change management. In her book e-Volve, Dr. Kanter [...]

10 Traits of True Leadership

November 15, 2007
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Believe me – leaders are made, not born. And this is good news for anyone that truly wants to improve their leadership skills. If you want to step up to the plate and help shape the future at work, in an organization, as a teacher or anywhere else, you need to master the 10 traits [...]

Improve Your Writing With Conservation of Words

November 2, 2007

Years ago while attending the University of Texas at Dallas I took a government class with Dr. Judy Bundy (though I don’t think she’s at UTD anymore). Anyway, she related this story on the chalkboard to the class one day and it stuck in my head as one of the most brilliant analogies I’ve ever [...]

Everybody’s Nuts Incredible Product Marketing

September 23, 2007

Every once in a while you come across a product whose packaging is so unique and compelling that you absolutely must try it out. Well, when I came across a box of Everybody’s Nuts pistachios at the local grocery store I knew I had to put them in my belly! You know, pistachios are not [...]

Salespeople Spend only 38% of Time Selling

July 2, 2007
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…a company will not grow without sales, and selling cannot occur without support… The following article, by Vickie Elmer, appeared in the Washington Post, Friday, December 8, 2006. It is in reference to this survey from Industrial Performance Group. The Harder Sell The sell, sell, sell strategy for sales staff may now be sell, fill [...]