Social media is an all-encompassing term used to describe any of several online channels that utilize the technology to facilitate social interaction through written, visual, or audible communication. Examples of different types of Social Media sites include:
- Social Bookmarking – (delicious.com, stumbleupon.com)
- Social Networking – (facebook.com, myspace.com)
- Social News Aggregation – (digg.com, reddit.com)
- Social Q&A – (answers.yahoo.com, answerbag.com)
- Media Sharing – (youtube.com, flickr.com)
- Micro-Blogging – (twitter.com, plurk.com)
The use of social media as a marketing and promotional tool and strategy is becoming more and more popular with businesses because it can be an extremely effective way to promote products and services to a targeted audience. Websites can function as a static billboard to promote products, services, or ideas – but social media opens up a dynamic dialogue with your audience, allowing for interaction and personal connection.
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