When you are trying to get a message across, there are many ways to do so. When it comes to nonprofits, they tend to use a form of advertising that really catches your attention. Some are shocking, some emotive and others just really cool. Some are even controversial, such as this commercial by a British environmental group that had to be pulled due to graphic violence.
However you feel about shock tactics, it can’t be denied that public awareness ads are pretty effective, at least at sticking in your mind. That is their ultimate purpose: to make you remember the message as a first step to making a change.
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