Logos are a marketing tool that are based completely around brand recognition. While you can do a lot based on a name, seeing an image will stick more permanently in someone’s mind. Even if they are not aware of it, when people look at a familiar brand there is an immediate spark of recognition that will draw them toward that particular product.

This is because they remember it, just as they would remember a slogan or a commercial. If you have your brand in those people’s minds they will be much more likely to buy it. That is why making your logo more targeted through hidden symbolism is a great tactic. It draws the eye, makes the person spend more time looking at it and committing it to memory, and gives them a sense of satisfaction when they see how the image relates to the brand name or purpose itself.

It might seem cheesy, but presenting it like a puzzle will attract consumers more than patronizing them with a straightforward and simple design. Just look at these popular and well-known logos that have used this tactic with great success. [Read more...]