Every once in a while you come across a product whose packaging is so unique and compelling that you absolutely must try it out. Well, when I came across a box of Everybody’s Nuts pistachios at the local grocery store I knew I had to put them in my belly!

You know, pistachios are not exactly the kind of product people normally get emotional about, and that is what makes this story so compelling. Here you’ve got an abnormally boring food, yet someone has gone and made it deliciously desirable.

It definitely demonstrates how big of a role that creativity can play when it comes to selling your goods and services… or yourself!
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