Now this is a fantastic piece of marketing. And it works, just look at this blog post! Jeep is getting some free advertising…

The technology behind this waterfall is very similar to how an ink jet printer works. Essentially, thousands of nozzles are configured individually to allow pictures to be drawn with falling water. The results are simply awesome.
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And now I present for your viewing pleasure about 20 minutes of off-road footage shot during our vacation on the Big Island of Hawaii.

This is all Point-of-View videography, so you’re more or less seeing what we saw when we were driving – at least through the front window. The way I accomplished this was to use a small clamp-on camera mount combined with my Panasonic FX07 digital camera.

The camera has optical image stabilization, so the ride doesn’t look quite as bumpy as it actually was.
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