If you were to generalize and describe who you believe to be the average Blogger, what would they look like? I asked a few folks and the concensus seemed to be:

• A single, white, 20-something male
• A bleeding edge, geeky, early adopter
• A college student with plenty of time on their hands

But if you tend to agree, you’d be wrong…. According to Gary Drenik, President of BIGresearch:

“Bloggers are a diverse group and not who you would expect.”

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