What is written without effort is in general read without pleasure.

Years ago while attending the University of Texas at Dallas I took a government class with Dr. Judy Bundy (though I don’t think she’s at UTD anymore). Anyway, she related this story on the chalkboard to the class one day and it stuck in my head as one of the most brilliant analogies I’ve ever heard.

Here is Dr. Bundy’s story:

There was a man sitting beside a pickup truck on the side of the road not far from the ocean. The back of the truck was overflowing with fish and about 50 yards before the truck he had posted a sign which read, “FRESH FISH SOLD HERE”.

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