I bet that headline got everyone’s attention! No, I’m not starting up an illicit internet drug trade, but I am testing out a search engine theory. (By the way, if you want to help test this theory please link to this article.)
Aaron Wall proposed the question, “How Easily do Authoritative Sites Rank for New Keywords?” over on SEOBook.com, and he pointed out that Matt Cutts managed to rank pretty high by just using the words Buy Cheap Viagra in one post. His postulate is that the relative authority of Matt’s site (a Google PR7 rank) drove his rankings towards the top of the Google results for a search for the terms “buy cheap viagra”.
Well, I figured I’d throw a little weight in the ring and help test this theory. If Aaron’s postulate is correct, I would think that this article should eventually even outrank Matt’s post given that OMB has a Google PR8. Plus I have noticed what seems to be this effect quite often. After I write an article it seems to appear high for searches with the key words.
But then again, the one other item that I mentioned previously is that inbound links to an article also tend to drive it to the top of the results, and Matt’s Viagra post has 38 links to it currently. This may be what makes the difference. So now we’ll see which carries more weight. A PR7 site with 38 inbound links to an article, or a PR8 site with most likely much fewer. (Unless you folks get busy linking…)
Oh, and another factor which could have an effect is the fact that Matt’s post is from August of 2005. Longevity may positively or adversely affect the ranking as well and that is a wildcard in this test.
It seems to me that the relative authority theory will be weak if this post doesn’t pass Matt’s. However, if several people decide to link to this article to help with test results we’ll be able to watch what happens as the search results change over the next several days.
There was one thing that intrigued me about Aaron’s “buy cheap Viagra” post which I’d like some more clarity on. Aaron, you made the comment that authoritative sites can “..rank well enough to make deep into 5 or 6 figures a month from it”. Um, how exactly?
Now, getting back to this whole concept of Viagra and search engine optimization. I figure I need to go ahead and talk a little bit about just how cheap the Viagra will be, and the fact that you can even buy it. This way since I’m dropping a few extra keywords in here it should probably help the search engine realize how fantastic this page is and put it up near the top of the buy cheap Viagra results.
In the coming days, after Google picks up this page, it will be interesting to check the search results for “buy cheap viagra” to see whether this post is showing up in the top few results. Matt’s post is currently showing up around the 12th position. So stay tuned…
the theory is sound but
this page now has PR3 if you search for the term now, the #1 result only has PR2
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I have missed this post earlier but be I’ll comment on it now. I am seeing this effect on my site and I wouldn’t even call special, it is just old enough for Google to think that I am an expert on some area but I also think unless you get a constant increase in inbound links you will vanish from SERPs pretty fast.
S.
You are back up at #19 in G from my station here :)
Not bad for an old article… Sometimes they drop a bit after a while in the archives…
Kim:)
very good article
Seems like Matt dropped to around #150 on “buy cheap viagra” and to #130 on “buy cheap viagra online”.
I wonder what piece of the algorithm is causing this…
Yea, Google doesn’t allow Adwords for drugs like Viagra. But, you could put an affiliate link to a drug store and see if you rake in a few extra bucks. You just might! :) …but then again…it could be just your users clicking in and buying. :)
Wiep,
Yeah, I was hoping to see some sort of really cheesy Viagra ads pop up, but I’m seeing the SEO ads too. Perhaps Google is targeting ads at us and neither of us have been researching the little blue pills? ;-)
One other interesting side effect is that this post has now begun to generate a lot of spam comments. Luckily the filters are catching it, but Askimet is now starting to get all sorts of Viagra spam posts for this specific page.
John
Unfortunately, I see SEO ads in stead of those high paying viagra ads…
:)
Google ADs! i am not sure if thats good option. i guess Text links to Viagra related sites will make $$$$ :):):):)
:-) Ok. Just for fun, and while we are experimenting, I put some Google Ads at the top of the post to see what would happen!
You can become rich from that rank for that specific term :)
That is unbelievable! Seriously, I can hardly believe it, but I’m seeing it too.
I guess the theory that high authority sites get preferential treatment has been proven true. It’s only been a couple of days and already this post is at the top. That is just crazy.
I wonder what other learnings we can extrapolate from this…
John
Hi John
The earnings typically do not come from just one query or one page, but from writing lots of pages that target highly commercial terms.
I think you already rank John…seeing you at #4 right now.
Oh man!
You did it!?! Now, you rank #41 for keyword “cheap viagra”. And you rank 4 for keyword “buy cheap viagra”.
Thats quite awesome.. i am jealous from you :)
Congrats ….
I am sure that my links did not make any thing different :).
Adi
Yes, I noticed the exact same thing on my old blogspot blog (PR6). Most of my posts over there used to consistently rank higher than anything I post on my new one for now (PR4).
I guess time will improve things :)
John,
I love SEO, I always try to rank for many keywords for fun only. I considered Information Retrieval as a main topic for my thesis for my current study but I did not find adviser.
I added link from here: http://adiazar.blogspot.com/
Let us see
Adi