This is a video of the one hour long lecture given by Matt Cutts at the WordCamp 2007 conference in San Francisco, CA two weeks ago on the topic of Whitehat SEO tips for Bloggers.
For those not familiar, SEO stands for Search Engine Optimization and this lecture is all about ways to make your Web site rank higher in Google and the other search engines. I’ve also written an article on this topic called Improving Search Engine Rankings over at HTMLHelp.com.
Matt’s presentation is available here, and when I get a chance I’ll try to go back and plug them into the video in the appropriate spots. In the meantime I did manage to get most, if not all, of them on film although they might be a little difficult to read – especially in the low quality versions required by the video hosting coupon sites.
This video is currently available on Viddler, Revver (Part 1, Part 2) and Blip.TV. They each offer it in different download formats in case you want to take it with you. The highest quality versions are on Revver and Blip.TV.
Also, please feel free to grab the code and embed any of the WordCamp videos in your own sites. We filmed these lectures so that the millions of WordPress users who were NOT able to attend WordCamp would be able to hear the messages.
Matt Cutts on Whitehat SEO tips for Bloggers
The following video is embedded via Viddler, so it is possible to leave comments within the video. Just click on the icon that looks like a text balloon on the bottom right to insert your own thoughts. Use that Blogger SEO tips on your blog to rank high.
Ernest Winters says
White hat is always better than black hat. It stays longer and won’t get you sandboxed!
great article very useful gave me an a good insight about seo
These days it is very tough to compete against some of the biggest seo companies out there who are doing things on the border of black and white hat seo. What are we little people supose to do. I read the article and understand what you are saying but I do not think that will totally help.
Thanks so much for this awsome article. It helped a lot to figure how online marketing works.
Mikhail T says
Awsome SEO tips for bloggers, especialy for begginners. I will definitely come back for more tips, video and reading.
Daniel Lazic says
Sweet SEO tips for bloggers. I will definitely come back for more tips and reading
Enrique Mantica says
Thanks so much for the articles they helped a lot, i was trying to figure how online marketing works.
Till (iTanum) says
@Srikanth AD: i can say the Same. “Matt Cutts is great and always gives great SEO advice.” The articel is form 2007, but most tips are still alive. thanks for sharing this articel/video.
Thanks for the great tips. Very useful with helping me with the starting points of my SEO Thanks
Srikanth AD says
Matt Cutts is great and always gives great SEO advice.
Matt cutts is truly gives a great presentation, thanks for the video.
This is really a very good presentation and gives many good ideas.
Thanks for the video post.
Macovei Cristi says
Very good SEO tips for bloggers. Thank you for sharing this video.
Jamie Paterson says
The post is really interesting, i’ve been to a lot of posts talking about how to obtain enormous amount of traffic in a day but I agree there are a lot of clean methods to use, you just need patience an the right technique…Thanks for sharing I’ll definitely use these for my projects…
John Deacon says
I loved this video – WordPress SEO tactics are always helpful. WordPress is the only way to go when it comes to blogs, so good luck to those attempting for the first time – it does a great job on SEO practices too. Thanks for the video.
The great tips, isn’t unleash the SEO is simple matter, but every beginners can follow the tips. Thanks John. Just for me, I had tool to maintain my SEO and ranking. Thank again for sharing the tricks.
Another great video there by John and another superb talk from Matt.
I have been looking at starting up my own blog, so I guess this info comes at the right time for me. (thanks) I feel that this will really help me out alot.
Kinda off topic but I thought I would ask anway. Does it matter if my new blogs domain name has anything to do with what my blogs content is about?
Navi Mumbai says
I recently started my new blog and your tips are really very useful. I am grateful to you for sharing this useful information.
Alex chew rocks!!!!! Thanks for the video.. Very useful
seo dubai says
I am about to setup my blog and this video will help me alot. Thanks.
Jermaine Pleas says
It’s really cool when someone that is on the inside really put it out on the table. Really great video here John! Anybody interested in SEO should see this gem!
SEO Dude says
Wow, that was an awesome video! Matt is so cool to give tips. For all interested, he has his own blog where he talks about “G” and SEO. Great stuff, thanks!
I discovered your homepage by coincidence. Very interesting posts and well written. I will bookmark your site.
SEO is really rewarding when done properly. Anyone can fork out loads for PPC and PPV, but actually getting organic traffic for quality work is great!
seo can be headache but if you know the tricks, it can be fun…….
I found your blog on google and read a few of your other posts. I just added you to my delicious. Keep up the good work. Look forward to reading more from you in the future.
Ali Hussain says
I think we should be allowed to download the video.
@btw great video
WP Cult says
I afree with @Jacques, will help with WordPress
Jacques Snyman says
Wow, awesome video. I been researching and am busy putting together my first WordPress blog/site and these other videos will definitely be of interest. Thanks for the link!
Thank you very much for this informatiove post. I am a new blogger and these tips are really very useful for me. It was well worth the one hour I spent watching the video.
Erwin Tan says
These are some great stuffs!!
Thanks for this SEO free tips!
captivating capiz says
Thanks for the video matt cutts. It is very usefull for all seo and bloggers.
captivating capiz says
I appreciate this video tips for blogging and seo.. Thanks for matt cutts..
seo singapore says
Who could ppossibly disagree with Matt? Matts blog is an essential read ill fullly agree!
Jacques Snyman says
Matt is Mr Google, and his advice is always of high quality, as it comes straigtht from the source!
San Diego Dream Weavers says
Hi comment about Video/Podcasts and Hot or Not was hilarious. This was a great and valuable hour spent watching this great talk!
I will start SEO’ing as soon as I get a Woopra invite, so i guess it is not happening anytime soon.
Thank you for the video, learned a lot today! thanks!!
Tomasz Stasiuk says
Long video, but loooaaads of great information! I am so thankful when these conferences are recorded and made available online. Kudos!
Aurelius Tjin says
Matt is the man!
This is an information that is obviously of great value. I totally agree with your statements.Thanks for sharing it!
great video, I have some of his videos on my blog as well. This guy is brilliant.
That was a great video. Some real nice tips in there.
Longview web designer says
Cool. I too like Matt’s tips, so I’ll be watching the videos now :)
I read Matt’s blog as well, it is a really good source of information for webmasters. I particularlry like it when he goes in to specific cases from his readers and tells them what they need to fix.
It seems he is a great guy, and I did like this hour watching him. It is very obvious that he enjoys what he is doing
John P. says
I’ll have to agree with David here. I’ve met / communicated numerous times with Matt, and I do believe he is quite genuine.
I do understand the skepticism, because it’s not healthy to blindly trust what the representative of any company publicly espouses on it’s own. But in Matt’s case all I’ve ever heard him say is “this is the way we do things around here”. I have never heard him say that the way Google does it is perfect, or the only way.
Now, if you get the feeling that he is holding back information – well, he is! You have to expect that. But he shares more information than anyone at any other public company I’ve ever known.
Dr David Klein says
I can’t tell by the smiley face if you meant that, or are buds with Matt and are yanking our chain.
When I have talked to Matt one on one, he actually comes across as an honest sincere guy who really cares about what he is doing.
He has been with Google for a long time, and with stock incentives can you even imagine how much money he must have? So I don’t think he does what he does anymore because of any need to trick us. I think he honestly is trying to make information more widely available and make the world a better place. I am sure he is not doing it for the money at this point.
Call me a Cuttlet, but he has helped me out a ton, his information has proven to me at least to be spot on, so I have quite a bit of appreciation for him.
Sasha T. says
I don’t have time to watch the video right now but I believe it has some good points. It goes straight to my bookmarks.
When it comes to Matt Cutts I’m always afraid how much truth is he telling. Maybe it is just me but I don’t like the guy :)
This is very-very cool information.
Thanks for writing about this.
Keep good post always.
Takeaways for me:
Already knew this but I think it’s a good reminder (which Matt gives early on and again at the end) to shuffle various keywords into posts. It’s easy to get lazy and not do this, but with experience it’s also not to hard TOO do this.
Somehow I never used Ultimate Tag Warrior or SEO Title Tags, even though I’ve been annoyed about how Google displays post search results on the web. I downloaded and uploaded these in the background while watching this and can’t wait to see Google reindex my posts without the Web Urbanist >> in front of them.
Finally, it is my firm believe – partially confirmed by Cutts – that the most important part of a post is the title for Google indexing. I like to use titles like … This Amazing Thing: 8 Reasons to Learn More About It – in order to get maximum mileage out of the keywords and to have it turn up on relevant searches. However, with Title Tags this might not be necesssary!
John P. says
Yes, this video is really making the rounds. I think it’s been watched over 50,000 times now on the various video sharing sites. It’s really getting some publicity.
This of course is thanks to the fame of Matt Cutts, and not to my excellent videography skills. ;-)
Thanks for sharing John, I saw the video by you was mentioned on Matt Cutt’s blog as well :)
Thanks for sharing this. It was informative and entertaining.
Steve Zabronsky says
Thanks, that was great. Excellent quality. I was disappointed that I was out of town for Wordcamp this year, and especially wanted to see this presentation.
Kent Schnepp says
Thank you for posting this. Much appreciated!
Its great to find these vids free here. Matt Cutts’ is the best SEO inside you can get anywhere.
Yes! And I was just regretting not having taken photo of Matt’s slides… well, would have been a good idea anyway, but this is great.
Thanks for taking the trouble John!
brian mca says
yap you are right . this is awesome video
SEM Inc. says
Great stuff John. Thanks for the video! Its always cool to get a “free pass” to these things because of someone’s camera. :)
Colin Devroe says
Sorry about the downtime John. Really. We had a hardware hiccup that we believe we’ve not only fixed, but have squashed so as to not occur again. I hope you’ll reconsider the use of the service, but if not – I wanted to thank you for sharing what you have so far.
John P. says
Thanks for the appreciation. I was the guy standing up in the balcony all day both days getting all the lectures on tape. :-)
I was also impressed that the quality of the video turned out so good. I had to do a bit of editing to crank up the volume and even out the color a bit, but it’s a testament to the Canon XH A1 camcorder that it performed so well.
I think you’re right that the SEO world is not yet aware of this video. I had expected to see a little more traffic / discussion around it but so far not much… I also don’t think that Matt has yet realized that I posted it, so I guess I need to drop him an e-mail.
Dr. David Klein says
Hey John! Thanks so much for making this amazing piece available. I was hoping it had gotten video taped. I don’t think the SEO world has found it yet. I am very glad I checked here.
Can you tell me who video taped this?
The video and sound came out amazingly good on this video, considering the environment there.
We are working on
the transcript of the video at our site.
Dr. David Klein