• Home
  • About John P.
  • Contact
  • Terms

One Man's Blog

Specialization is for Insects.

  • 10 Best
  • Art
  • Computing
  • Fun Stuff
  • Gadgets
  • Videos
  • Photography
  • Travel
  • Tutorials
  • Health & Fitness
  • Politics
  • Thoughts
  • Food
  • Reviews
  • 10 Best
  • Art
  • Computing
  • Fun Stuff
  • Gadgets
  • Videos
  • Photography
  • Travel
  • Tutorials
  • Health & Fitness
  • Politics
  • Thoughts
  • Food
  • Reviews
Home / Videos / Sony Bravia Play Doh Rabbits Commercial

Sony Bravia Play Doh Rabbits Commercial

John P.

November 12, 2007 By John P.

Sony Bravia Play Doh RabbitsThis Sony Bravia TV ad is truly amazing. Especially when you consider what it took to pull it off:

  • 2.5 tonnes of plasticine on set
  • 40 animators
  • 3 weeks
  • 189 2ft bunnies
  • 150 1ft cubes
  • 10ft x 20ft purple wave
  • 30ft giant rabbit.
  • 6 cameras.

The Commercial

The Making Of…

Apparently it took 40 animators working through 4 hours to generate just 4 seconds of footage. Having 40 animators working on the same scene had never been attempted before. All in all, the 60 second spot was constructed of approximately 100,000 stills.

Related

Filed Under: Videos Tagged With: Advertisement, Commercial, Cool, Rabbit, Shopping, Sony, TV

About John P.

John P. is a former CEO, former TV Show Host, and the Founder and Wizard behind Texas Metal Works. You can find him on Twitter, Facebook and LinkedIn. Feel free to send shoutouts, insults, and praise. Or Money. Money is good.

Comments

  1. MC says

    November 19, 2007 at 5:41 pm

    I like this one but still like the first bravia commercial I saw much more (bouncy balls). They had a second that involved buildings and paint that was pretty cool as well. It’s even more amazing when you watch the making of videos and realize it’s all practical effects and not just some computer generated imagery. Sadly I have never seen any of them on tv and only online lol

    I can’t find any links for hi-res versions but watch the hi-res versions if you can find them.

    http://www.metacafe.com/tags/sony_bravia/ = bouncy ball commercial
    http://www.metacafe.com/watch/269863/sony_bravia_new_ad/ = paint + buildings commercial

    these versions are ok to get the idea but no where near as cool as the hi-res which really brings out the obvious colors.

  2. TheDane says

    November 14, 2007 at 12:27 am

    That is a lot of bunnies, I like the playboy bunnies better though :)

    Kim:)

  3. Brandon says

    November 13, 2007 at 7:39 pm

    a bit laggy, but it might be my end

    either way, that was pretty neat :)

  4. Rhoody says

    November 13, 2007 at 12:46 am

    I do like it quite a lot, actually I think it is nice that they don’t smash the viewer each second around the nose. Is that a sonyeurope or sony-international clip ?

    Rhoody

  5. Chris R. says

    November 12, 2007 at 9:57 pm

    That seems a bit iffy to me…I mean obviously I can see their point, but colorful bunnies in a city isn’t exactly the most novel or unique idea.

  6. Derek Wong says

    November 12, 2007 at 6:31 pm

    Did you hear about how this idea has been challenged as being stolen from Duo Kozyndan. Check out a full-size picture of something that was sent to Sony: http://www.kozyndan.com/assets/Usa_chan.jpg. Search for it online and you’re sure to find posts about the topic.

  7. MG says

    November 12, 2007 at 3:31 pm

    Yep – works now!

  8. John P. says

    November 12, 2007 at 2:38 pm

    MG,

    Sometimes YouTube is a bit flaky. This seems to be a recent phenomenon only related to YouTube. The video is still there, but I’ve noticed that you just have to try again later on a few of them.

    John

  9. John P. says

    November 12, 2007 at 2:36 pm

    You like that? I just discovered that you can do this with YouTube and started putting the borders. I kind of like it. :-)

    John

  10. MG says

    November 12, 2007 at 12:39 pm

    Hey John, looks like the first video doesn’t exist anymore?

  11. Lisa Marie Mary says

    November 12, 2007 at 11:50 am

    Wow – that’s a trip!!

    And how funny that your post about a TV commercial – has new pretty blue borders on your YouTube vids, making them look like TV’s!!

  12. Tom Barr says

    November 12, 2007 at 3:55 am

    …and they didn’t save the commercial for the Super Bowl???

John P’s Tweets

Tweets by johnpoz

Read Over 2,500,000 Times

  • How I'd Hack Your Weak Passwords
  • Amusing Little Helicopter Game
  • A Compendium of 150 Monty Python Sketches
  • 10 Worst Drivers Ever Caught On Video
  • Get Your Virtual Haircut and Other Auditory Illusions
  • How Crack Cocaine is Made

Copyright © 2023 · Local Media on Genesis Framework · WordPress · Log in