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ViagraI bet that headline got everyone’s attention! No, I’m not starting up an illicit internet drug trade, but I am testing out a search engine theory. (By the way, if you want to help test this theory please link to this article.)

Aaron Wall proposed the question, “How Easily do Authoritative Sites Rank for New Keywords?” over on SEOBook.com, and he pointed out that Matt Cutts managed to rank pretty high by just using the words Buy Cheap Viagra in one post. His postulate is that the relative authority of Matt’s site (a Google PR7 rank) drove his rankings towards the top of the Google results for a search for the terms “buy cheap viagra”.

Well, I figured I’d throw a little weight in the ring and help test this theory. If Aaron’s postulate is correct, I would think that this article should eventually even outrank Matt’s post given that OMB has a Google PR8. Plus I have noticed what seems to be this effect quite often. After I write an article it seems to appear high for searches with the key words.

But then again, the one other item that I mentioned previously is that inbound links to an article also tend to drive it to the top of the results, and Matt’s Viagra post has 38 links to it currently. This may be what makes the difference. So now we’ll see which carries more weight. A PR7 site with 38 inbound links to an article, or a PR8 site with most likely much fewer. (Unless you folks get busy linking…)

Oh, and another factor which could have an effect is the fact that Matt’s post is from August of 2005. Longevity may positively or adversely affect the ranking as well and that is a wildcard in this test.

It seems to me that the relative authority theory will be weak if this post doesn’t pass Matt’s. However, if several people decide to link to this article to help with test results we’ll be able to watch what happens as the search results change over the next several days.

There was one thing that intrigued me about Aaron’s “buy cheap Viagra” post which I’d like some more clarity on. Aaron, you made the comment that authoritative sites can “..rank well enough to make deep into 5 or 6 figures a month from it”. Um, how exactly?

Now, getting back to this whole concept of Viagra and search engine optimization. I figure I need to go ahead and talk a little bit about just how cheap the Viagra will be, and the fact that you can even buy it. This way since I’m dropping a few extra keywords in here it should probably help the search engine realize how fantastic this page is and put it up near the top of the buy cheap Viagra results.

In the coming days, after Google picks up this page, it will be interesting to check the search results for “buy cheap viagra” to see whether this post is showing up in the top few results. Matt’s post is currently showing up around the 12th position. So stay tuned…

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