The 1,000 Gallon Jeep Waterfall Art Machine
Now this is a fantastic piece of marketing. And it works, just look at this blog post! Jeep is getting some free advertising…
The technology behind this waterfall is very similar to how an ink jet printer works. Essentially, thousands of nozzles are configured individually to allow pictures to be drawn with falling water. The results are simply awesome.
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Brilliant … fundamentally a pretty simple idea, but I bet it’s very complex to actually execute this one!
I believe they’ve had this mechanism for a while now, I think I recall seeing it for the past couple of years at the Chicago auto show.